Digital platforms have become an important part of every process in running a business and marketing it. We are living in an interconnected world ever since the internet revolution happened. As online spaces developed and became accessible, people started using this space to share their opinions and thoughts on anything and everything. Customer reviews became an important gauge of trusting a business and its products, influencing the purchasing decision of buyers.

Ask yourself a question: Are you being represented fairly in the virtual space?
Online reputation management is how people perceive you when they search you online. In today’s digital world, everyone carries with them their own online reputation. The trick is knowing how you can manage yours and using it to your business’ advantage.

The pandemic has drastically changed the attitude of consumers towards brands and businesses in the past year. Due to the different factors revolving around public health and safety, if a company fails to gain the favor and trust of the people, it can highly impact its standing in the industry. A way to fight the rising skepticism of the consumers is to work on your customer engagement.

Every day new businesses emerge and unleash their plethora of strategies and efforts to gain an online following and build their online presence. The reason for this is the knowledge of just how crucial it has become for businesses to have an online presence to attract customers, build credibility and also, grow their business. One way to achieve this is through online reviews.

It is imperative that eateries find a way to make their customers feel comfortable because their experience will be directly proportionate to the reviews their outlets will get.

Do you have an online business? Do you also have a Facebook page for your business? Then you must know all about online reviews and the importance of your online presence and reputation. In this article, we are going to discuss all about managing user reviews and how to make use of them properly to turn reviews into revenue.

Reviews can make or break your business; it doesn't matter whether you are a handyman or the owner of a multibillion-dollar business, receiving and managing reviews should be an integral part of your day-to-day running.

It is becoming even more important for your business to have an online presence and a positive image. Despite the physical distancing, people are still shopping online, talking about their favorite brands, and engaging on all social channels. This is where the importance of user reviews becomes critical.

Digital has become the primary choice of marketers for attracting new customers but this does not mean that word-of-mouth has lost its importance. On the contrary, with a variety of digital channels at their disposal, customers can easily speak about positive and negative experiences. Businesses need to understand that online reviews are actually word-of-mouth in the digital age and have a profound impact on your business! Reviews from previous customers help visitors in making their own purchase decisions. If you are still uncertain, here are a few reasons why you need reviews from your customers: